Location: Columbus Avenue, New York. Size: 2,000sq.ft
As a counter-balance to the conceptually powered flavour of the Bleeker street and West Broadway stores d_raw associates took on the design of another New York store for the Reiss team with the development of their Columbus avenue site.

Specifically designed with an uptown customer in mind d_raw associates created a smaller, more intimately arranged ladies only boutique situated in a classically styled Brownstone building, which had been cleaned up and re-configured with the insertion of a slick yet simple shopfront.

Taking a walk into traditional New York: chic, understated and with powerful command of subtlety this store epitomises smart, urban modernity.