Donna Ida.. Worshipper of deluxe denim..

Niche retailer Donna Ida have just launched their new denim ‘concept boutique’ in the heart of London’s Belgravia, repositioning themselves with a daring design to match the brands increasingly forward-thinking expertise and market leadership. 

Designed by Architects & bespoke interiors specialists d_raw in tandem with their long-time collaborators graphic design and branding gurus Made Thought, a genre of retail design traditionally associated with frivolity and a general lack of serious design acumen has been supplanted by a sophisticated but imaginative store concept.

Minimal styling, brass fittings, functional graphic motifs, and plywood gilded with a stark white resin ‘bleed’ which appears to soak up the walls from the high gloss flooring all help to hit the target of making an urban space feel sexy, establishing a clear vision of industrial chic built for glamour.

By working within the confines of a compact location, delivering clever solutions for merchandising high-end product in line with the chic brand ethic, the design partnership have proved that small spaces can still achieve maximum impact.